40 Fashion-Forward Face Masks To Express Your Personal Style

Fashion has always had a way of taking our core wardrobe essentials — outerwear, underwear, and everything in between — and turning them into statement pieces. Consider the trusty trench coat, for example, which was originally created to shield soldiers from the elements but, over time, turned into one of the most distinctive utility apparel items a person could own. And don't get us started on how the functional bike short has morphed into a top streetwear trend that will not go away (even after its initial rise and fall in the '90s). It's no surprise, then, that the protective face coverings we've been advised (and in some cases, ordered) to wear outdoors to curb the spread of the coronavirus have quickly been embraced and beautified by the fashion world.

"It just felt like there was a need [for a stylish face mask]," says Hillary Taymour, founder of the sustainable clothing brand Collina Strada. "I was wearing brightly colored masks walking over the bridge daily to the studio and it put a smile on everyone’s face. So why not bring that to the general public?"

Taymour began producing non-medical face masks in mid-March, drawing on the crafty skills of model and friend Sasha Melnychuk to design something protective yet personal. The final product was a remarkable marriage of motifs featuring Collina Strada's signature ribbons — a fixture of the brand's runway shows — and the vibrant patterns of already available deadstock fabric. This kind of creative take on meeting consumer needs during the pandemic allows shoppers to adhere to the Centers for Disease Control and Prevention's guidelines without losing touch with the familiarity of their personal style. Masks may still feel like an unusual addition to our daily routines because of the way they conceal the parts of ourselves that are normally exposed, but that doesn't mean our identities have to be hidden too. By opting for the right print to suit your own aesthetic and making a purchase you know will benefit those in need, wearing a face mask can become more than just our collective responsibility — it can be an entirely new form of self-expression.

"With every purchase [of a Collina Strada mask], you are donating five masks to healthcare workers," Taymour says. "The design just brings a little sunshine during one of the most difficult times we have seen in this lifetime."

Taymour was one of many designers to pivot to non-medical face mask production with the goal of giving back as the coronavirus crisis hit its devastating crescendo. Companies like Reformation and Sanctuary also reacted quickly by organizing local manufacturers to do the same using fabrics from their warehouses. New York-based label Alice+Olivia announced that it would donate 5,000 face masks to medical centers around the country while selling consumer-friendly options online. In addition to equipping customers with the coverings they need, founder Stacey Bendet pointed out a greater purpose of this initiative: "Let's show support for our community and the doctors, nurses, delivery workers, and first responders who are combatting this crisis on the front lines,” she said in a press release. The more non-medical face masks made available to the public, the less of a strain there will be on the medical-grade materials our heroes on the front lines require to protect themselves on the job.

Ahead, we've rounded up a list of fashion brands that are enhancing the process of mask manufacturing with their unique brands of sartorial savoir-faire. Face coverings are a crucial way for us to keep one another safe when we're in public, and they aren't going anywhere. So go ahead and get comfortable with one that speaks to your own style, be that in the form of something upcycled, a badass camo print, delicate florals — even toile, if that's your thing. You do you, as long as you're doing it responsibly.

We’re here to help you navigate this overwhelming world of stuff. All of our market picks are independently selected and curated by the editorial team.

Collina Strada Fashion Face Mask With Bows

Collina Strada is a fashionable platform for climate awareness, social awareness, change, and self-expression — all of which come together in the designer's beautifully made face masks. The masks, made from deadstock materials, fasten with delightfully patterned bows and feature an opening to insert your filter inside. With the purchase of one mask for yourself, you will also be providing five more to healthcare workers in New York City.

**Collina Strada** Fashion Face Mask With Bows, $, available at Collina Strada

Cynthia Rowley Embroidered Cotton Mask

Cynthia Rowley has produced a really nice variety of 100% cotton face masks in both happy floral prints and sleek solids. We especially enjoy the detail of this embroidered version, which comes in five chic colorways.

**Cynthia Rowley** Embroidered Cotton Mask, $, available at Cynthia Rowley

Araks Protective Face Mask

To benefit frontline healthcare workers, 20% of the proceeds from Araks Protective Face Masks will be donated to GetUsPPE, a non-profit grassroots coalition organized to address the PPE shortage worldwide. These beautiful masks are made of 100% cotton with adjustable ties and come in a solid selection of unique colors and prints.

**Araks** Protective Face Mask, $, available at Araks

Christopher Kane More Joy Face Mask

As a more recent addition to his More Joy collection, Christopher Kane created both an adult and child sized face mask printed with the iconic saying that seems to be more relevant now than ever. These masks are treated with their patented VIRO FORMULA ™ which provides effective protection from viruses and bacteria for up to 30 washes.

**Christopher Kane** More Joy Face Mask, $, available at Christopher Kane

Staud Poplin Mask Set

Staud's sweet mask sets are sold in packs of 3, come in 2 color variations, and are made from their excess cotton-poplin fabric. You can even shop their site to "Match Your Mask", so you can easily sort through their stock to find the perfect dress in a coordinating print.

**Staud** Poplin Mask Set, $, available at Staud

Tory Burch Printed Face Mask, Set of 5

Excluding the cost of production, all additional proceeds from these lightweight moisture-wicking face masks will be donated to International Medical Corps working to stop the spread of COVID-19 and to the Tory Burch Foundation, working to advance women’s empowerment and women entrepreneurs.

**Tory Burch** Printed Face Mask, Set of 5, $, available at Tory Burch

Lisa Says Gah Knit Mask

Made from a soft ribbed knit, we're positive you can find a Lisa Says Gah mask to coordinate with ANY outfit. Even better, with every mask purchase, they'll donate 2 meals to the San Francisco Marine Food Bank.

**Lisa Says Gah** Knit Mask, $, available at Lisa Says Gah

BaubleBar Adjustable Face Mask Set of 2

As a go-to destination for gifts and jewelry, of course BaubleBar has added face protection to their accessory repertoire. These mask sets are soft, breathable, and double layered with adjustable ear loops.

**BaubleBar** Adjustable Face Mask Set of 2, $, available at BaubleBar

Jennifer Behr Leopard Cotton Face Mask, Set of 2

With every mask set purchased, this New York-based brand is donating a set of masks to essential workers. 25% of the profits from their sales will also be donated to DirectRelief.org to help equip health professionals in resource-poor communities.

**Jennifer Behr** Leopard Cotton Face Mask, Set of 2, $, available at Jennifer Behr

LoveShackFancy Face Mask

These super sweet masks by LoveShackFancy are sewn by hand, double lined, and made from their signature floral fabric scraps. Grab one while you can because they've been known to sell out quick!

**LoveShackFancy** Face Mask, $, available at loveshackfancy

Baggu Fabric Mask Set

All Baggu face masks are made of 100% organic quilters cotton, which is extra effective at blocking out respiratory droplets due to its tight weave and thick thread. Additionally, they have adjustable straps, a pocket for a filter insert, and of course come in Baggu's unique range of funky colors. For every pack of masks sold, a portion of the proceeds will be donated to a rotating selection of organizations.

**Baggu** Fabric Mask Set, $, available at Baggu

Royal Jelly Harlem Adult Mask — Royal Jelly Harlem Adult Face Mask

You may have seen this exact blue seersucker face mask being worn by the Duchess of Sussex herself! If this classic summer print isn't totally your vibe, Royal Jelly Harlem makes adult and children's masks in a wide range of colors and patterns. Each one is made of 100% cotton, double-lined, and includes a filter pocket.

**Royal Jelly Harlem** Adult Mask, $, available at Royal Jelly Harlem

DSquared2 Techno Knit Face Mask

For a little extra confidence boost, we recommend a face mask by DSquared2. This one is made from a high-quality knit that can be washed up to 100 times.

**DSquared2** Techno Knit Face Mask, $, available at LUISAVIAROMA

The Great The Reversible Face Mask — The Great Reversible Face Mask

The Great's face masks are made in Los Angeles from their remnant fabric, are double-layered, and reversible. For every purchase, they donate a mask to the staff at Ronald Reagan UCLA Medical Center.

**The Great** The Reversible Face Mask, $, available at The Great

RE/DONE Upcycled Denim & Bandana Face Masks Set — Re/done Upcycled Denim & Bandana Face Mask Set

Of course we can count on Re/done to make a cool set of sustainable face masks made from upcycled denim and bandanas. The masks feature a double-lining of fabric with elastic ear loops and a nose clip to secure around your face. And for every mask purchased, Re/done will donate five medical grade masks to frontline heroes in partnership with Donate PPE.

**RE/DONE** Upcycled Denim & Bandana Face Masks Set, $, available at Saks Fifth Avenue

Eclecticist Hunter Leopard Face Mask

For the perfect leopard print accessory to transition into fall, look no further than Eclecticist's Hunter Leopard Face Mask. Their mask features a pocket for a filter insert and adjustable straps for just the right fit.

**Eclecticist** Hunter Leopard Face Mask, $, available at Eclecticist

KGVCX Satin Nude Straight Cut Face Mask — Satin Nude Straight Cut Face Mask

While you won't find any medical-grade products available on Etsy, many of its crafty vendors have shifted to selling handmade masks and other fabric gear that serve as a barrier between you and your surroundings. From luxurious satin fabrics to paisley and toile prints, the market place is a treasure trove of unique face-covering finds.

**KGVCX** Satin Nude Straight Cut Face Mask, $, available at Etsy

Tanya Taylor Protective Face Masks

With the financial support of its community, Tanya Taylor is currently producing nearly 30,000 masks to be donated to hospitals in New York and Canada. In line with CDC’s latest recommendations, the fashion brand has now launched consumer face masks created from excess fabric. With every pack purchase, Tanya Taylor will donate the funds to create one non-medical grade mask for donation.

Protective Face Masks, $, available at

Vera Bradley Cotton Face Mask

Vera Bradley quickly converted their Fort Wayne sewing facility to manufacture cotton face masks to help protect essential workers and the general public — and it comes as no surprise that you can choose between all sorts of the brand's signature paisley prints and brightly colored motifs. These non-medical masks are made from soft cotton and feature dual-layer protection with an inside slip opening for a disposable filter.

**Vera Bradley** Cotton Face Mask (Non-Medical), $, available at Vera Bradley

Gypsy Sport Lilac Decorative Mask — The RealReal

While The RealReal is known and loved for being the largest online marketplace for authenticated, consigned luxury goods, the site has also become host to a designer mask sale in support of frontline workers in partnership with Fashion Girls for Humanity. The goal is to support the fashion community during these difficult times while also offering new, non-medical grade masks with 100% of the proceeds being donated to Gowns For Good Made in America. You can even shop decorative accessories to layer on top of your mask to add some major edge to your look, like this upcycled, beaded style from Gypsy Sport.

**Gypsy Sport** Lilac Decorative Mask, $, available at The RealReal

Giovanna Watercolor Gingham Face Mask

For gingham that's prettier than a picnic blanket, check out the new face mask styles from New York-based lifestyle brand Giovanna. After making 500 masks for donation, the company has shifted to manufacturing a shoppable online collection for women, men, and teens. Each mask has a double layer of cotton and an additional layer of interfacing for extra filtration, and for every mask sold Giovanna will donate funds to cover the cost of an N95 mask for RETI's Rapid Resilience program.

**Giovanna** Watercolor Gingham Face Mask, $, available at Giovanna

The Mighty Company Face Covering With Metallic Finish — The Mighty Company Metallic Face Mask

Look no further than the online retailer Shopbop as your trusty resource for finding trendy reusbale face masks — like this bright pink style made from a lightweight jersey material featuring a striking metallic finish.

**The Mighty Company** Face Covering With Metallic Finish, $, available at Shopbop

Heroine Sport 3-Piece Metallic Cloth Face Covering Set

Dare we suggest we've detected somewhat of a metallic trend happening here? Saks Fifth Avenue is also selling shimmery nylon face covering options that can be washed by hand and feature a mesh interior lining. This set is currently available on pre-order and expecting to ship no later than June 1.

Heroine Sport 3-Piece Metallic Cloth Face Covering Set, $, available at Saks Fifth Avenue